Below is an excerpt of an article authored by Intellectual Property + Technology member Kayla O’Leary Daly that was published in Industry Today on November 11, 2025.

Focus on negotiating key issues rather than attempting to revise the entire agreement.

Companies of all shapes and sizes, from start-ups to major corporations and across all industries, deal with major tech companies in some capacity. Your company is engaging with big tech to license the rights to use a variety of key solutions, which are critical to the smooth operation of your business. Often the pricing and nature of the solutions give the tech company more control over the agreement terms. As a result, your company will typically have to focus on key issues rather than attempting to significantly revise the entire agreement. This article identifies three key issues to be on the lookout for in these agreements and provides tips on the terms worth fighting for. Read the article.